12 October 2011 | HSBC.co.uk - a little mention in the bank's business guide to creating a high street brand
Read the article here . . . www.hsbc.co.uk
13 August 2011 | Boots.com - How parenting club mum cara started a business at home
Read the article here . . . www.boots.com
13 August 2011 | The Sun - baby travel gadgets tested
SnoozeShade 9/10 . . . link to PDF
04 August 2011 | SnoozeShade Original wins the ‘Sleeping’ category in the Tots to Travel Just Go! Awards
SnoozeShade Original from Really Simple Ideas has been named winner of the Sleeping category in the inaugural Tots to Travel Just Go! Awards. The awards are the first in the UK to focus exclusively on family friendly travel products that make it easier for parents to travel with young children . . . www.nursery-industry.co.uk
12 July 2011 | Tesco Magazine - I spotted a gap in the market
When Holly was a baby I looked everywhere for a product that would help her sleep in her pram. I resorted to draping jackets over the hood in the winter and a muslin in the summer. My friends got so sick of hearing me moan that they told me to do something about it. . . www.tescomagazine.com
21 Jun 2011 | thenorthshoremom.com - Just in Time for Summer: The SnoozeShade
This is a really great product for North Shore moms with babies and toddlers, just in time for summer, and perfect for the beach www.thenorthshoremom.com
13 Jun 2011 | No sleeping on the job for England’s best entrepreneur
The inventor of an ingenious way to help children sleep while in a pushchair has won the England heat of a competition which is tracking down Britain’s best small businesses. www.yellgroup.com
09 Jun 2011 | dailycandy.com - Make-or-break road trip essentials
When you’re road tripping, getting there is half the fun. The other half? Making it home with the kids in one piece. Here are new products to help you enjoy the ride and survive your stay. www.dailycandy.com
02 Jun 2011 | Nursery Today - SnoozeShade and Pourty may have the X-Factor!
Which Baby Brand Will Have The X-Factor At The England Final Of The Pitch 2011? www.nursery-today.co.uk
02 Jun 2011 | prlog.org - Five lucky small business owners have made it through to the English heat of a competition tracking down Britain’s best new entrepreneurs
See the story here: www.prlog.org
31 May 2011 | strollertraffic.com - SnoozeShade: a smart way to help little ones sleep while out and about in the bright summer sun.
See the story here:www.strollertraffic.com
15 Mar 2011 | myNewsDesk.com - MumsClub: Six “mumpreneur” businesses from across the UK are presented with the coveted 2010 National Business Mum Award.
See the story here: www.mynewsdesk.com
17 Jan 2011 | WestsideToday.com - SnoozeShade goes to Hollywood in the Boom Boom Room (Golden Globes)
See the story here: www.westsidetoday.com
16 Jan 2011 | celebrity baby scoop - SnoozeShade gets a visit from Jewel in LA
See the story here: www.celebritybabyscoop.com
05 Dec 2010 | Sunday Post - Mumpreneurs living the dream
See the story here: link to pdf
Dec 2010 | Nursery Today - SnoozeShade wins Product Of The Year 2010 at the Startups Awards
See the story here: www.nursery-today.co.uk
12 Oct 2010 | ITV Daybreak - Meet mumpreneur cara Sayer who has taken her baby sleep product from prototype to global brand in 11 months
See the article and video here: www.itv.com
06 Oct 2010 | Daily Mail - Sleeping on the job: Invention to help babies sleep in buggies...
See the story here: www.dailymail.co.uk
Sep 2010 | Mums' Biz Journal cover feature - Meet cara Sayer, inventor mum going global
See the story here: link to pdf
Jul 2010 | Prima Baby magazine - Travel essentials: 20 top buys
See the story here: link to pdf
29 July 2010 | The Independent - The next big thing?: How child-focused businesses are growing in appeal
See the story here: Independent online article
22 Feb 2010 | Surrey Herald - Mum's baby blackout blind could win award
See the story here: Surrey Herald SnoozeShade story
17 Feb 2010 | Elmbridge Guardian - Walton woman's SnoozeShade up for business award
See the story here: Elmbridge Guardian SnoozeShade article
08 Dec 2009 | Surrey Advertiser - SnoozeShade creator shortlisted for5 business award
See the story here: SnoozeShade Walton Advertiseer article
08 Dec 2009 | Families Magazine online - Local mum invents new must have
See the story here: Families Magazine online SnoozeShade article
08 Dec 2009 | SnoozeShade is featured as a hot product by Baby Surrey magazine
See the story here: SnoozeShade Baby Surrey feature
04 Dec 2009 | SnoozeShade launch is given boost by Prima Baby magazine
See the story here: SnoozeShade Nursery Online story
20 Nov 2009 | Interview with Cara Sayer, inventor of SnoozeShade, on Business Opportunities weblog
See the story here: Business-Opportunities weblog
09 Nov 2009 | SnoozeShade launch featured in The Surrey Herald
See the story here: Surrey Herald: Mum turned inventor creates new pram product
21 Oct 2009 | SnoozeShade is ‘mentioned’ on Sky News. It was just a bit of fun! I was at home and Eamon Holmes announced they were doing a piece on Twitter etiquette. I dashed off a question and was amazed when it was read out on air along with a clear mention of my Twitter name – SnoozeShade!
See the story here: SnoozeShade on Sky News (kind of)
Oct 2009 | SnoozeShadeTM, the blackout buggy blind, exhibited for the first time in the 'Launchpad' at the Baby Products Association (BPA) Show in early October 2009 and was warmly received by retailers and industry experts.
See the story here: SnoozeShade at the Baby Products Association show 2009.
Our tester was impressed. She told us: ‘It’s very effective at keeping out the light and screening the baby from interesting distractions.' Her baby slept for twice as long as he usually would when in his buggy. It even helped her baby get to sleep in the middle of a noisy toddler group. Which? review - March 2010
‘We love mum-friendly ideas on Prima Baby – and SnoozeShade fits that brief perfectly. Light, neat, simple to use and effective, it’s the sleeping-on-the-go solution mums and babies have been waiting for!’ Alison Alexander, Consumer Editor, Prima Baby & Pregnancy and www.babyexpert.com
"Snooze Shade is a lovely product which enables babies to get all of the benefits of a day time nap whilst they're on the move. It provides a darkened, cosy environment which will encourage daytime sleep even in babies who won't normally nap in the pram. Babies who are well rested during the day are more likely to sleep better at night." Andrea Grace, sleep expert for Mother & Baby Magazine and author of “Teach Yourself Baby Sleep”