Safer Sleep Week: Expert advice for every stage of baby sleep
Safer Sleep Week is a time to shine a light on the small habits that help babies sleep safely — and give parents reassurance during those early months.
Each year The Lullaby Trust, promotes 'Safer Sleep Week', raising awareness of simple, evidence-based safer sleep guidance. For many parents, especially in the early weeks with a newborn, advice can feel overwhelming at first. But at its core, its built around simple habits that quickly become part of everyday routines.
At SnoozeShade, safe sleep has always been central to what we do. Originally created by a mum who simply wanted to help her baby sleep comfortably while out and about, without compromising on safety. Supporting safe sleep - whether at home or on the go - remains a key part of our mission.
This annual awareness week from The Lullaby Trust helps parents learn and revisit the simple steps that make baby sleep safer.
To mark Safer Sleep Week, we asked some of the trusted sleep experts in our community to share guidance for different stages of your baby’s development.
Newborn stage: When your baby “hates” their crib
You spent weeks researching the perfect crib. You assembled it (probably argued over the instructions), made it look beautiful, and then… your newborn can’t even bear to be in it for more than a millisecond.
Sound familiar? You’re not alone.
During the fourth trimester, your baby is adjusting to life outside the womb. They’ve gone from a warm, cosy, constantly moving environment to a big open space — and it can feel very unfamiliar.
If you have a baby who will only sleep on you, or seems to know the moment they’re no longer in your arms, many parents experience exactly the same thing. It’s exhausting, but it’s also completely normal — and not something you’re doing wrong.
One tip that can help: when placing your baby in their crib, lead with their bottom rather than their head. Lowering their bottom first helps them feel more secure and can reduce the chance of them startling awake.
This technique can work even better if your baby is swaddled, as swaddling helps reduce the startle reflex that often wakes newborns.
If you ever find yourself co-sleeping out of exhaustion, follow The Lullaby Trust’s safer co-sleeping guidance and never fall asleep with your baby on a sofa or armchair.
— Anna, Little Lamb Sleep Consultant
6–12 months: Safe sleep as your baby becomes more mobile
In the UK, safe sleep guidance from The Lullaby Trust continues throughout your baby’s first year, including from 6 to 12 months (using adjusted age for babies born prematurely).
The safest place for your baby to sleep is in their own separate sleep space. Continue placing them on their back at the start of every sleep, both during the day and at night.
Once your baby can roll confidently both ways, you can allow them to settle in the position they choose. However, you should always place them on their back when putting them down to sleep.
Use a firm, flat mattress with a fitted sheet in a clear cot. Avoid pillows, duvets, cot bumpers, soft toys and sleep positioners.
Temperature matters: the ideal room temperature for sleep is between 16 and 20°C. Dress your baby appropriately to reduce the risk of overheating.
Room-sharing is recommended for at least the first six months. After this point, families can decide what works best for them. If sleep is working well for your family, there is no pressure to move your baby into their own room before you feel ready.
— Michele, Hug and Snug Sleep Consulting
Safe naps on the go
Many parents feel tied to the house when trying to protect nap times. But babies are often more adaptable than we expect, and learning how to manage naps while out and about can make everyday life feel much more flexible.
Getting out — whether for a baby class, a coffee with friends, or simply a walk in the fresh air — can be incredibly beneficial for both parents and babies.
With a few simple safety checks in place, on-the-go naps can be both safe and convenient.
When travelling by car, ensure your baby is always rear-facing and remove bulky coats before buckling them into their car seat. Thick layers can prevent the harness from fitting properly.
For longer journeys, plan regular stops so your baby can have a break and stretch. A rear-view mirror can help you keep an eye on them while driving, but it’s still important to stop occasionally and check their temperature by feeling their chest or back.
For buggy naps, newborns should always lie flat to help protect their airways. If you move into a warm shop or home, remove outdoor layers straight away to prevent overheating.
During warmer weather or holidays, avoid covering prams with muslins or blankets as they can trap heat. Instead, a breathable pram shade can help create a darker sleep space while still allowing airflow.
— Gaby, Tiny Moon Sleep Consultant
Safe sleep evolves as your baby grows. From those early newborn weeks through rolling, sitting and travelling, each stage can bring new questions. The reassuring thing is that safe sleep doesn't have to be complicated — small, consistent habits can make a big difference.
At SnoozeShade, supporting safe sleep will always been at the heart of what we do.
If you know a new or expectant parent who might find this helpful, please feel free to share this guide with them.
And most of all, we hope that you and your little one find plenty of peaceful naps, cosy bedtimes and well-deserved rest along the way. 💛
