Safety is at the heart of everything we do

At SnoozeShade, safety isn’t a feature—it’s our foundation. Every product is created by a mum who knows how important peace of mind is when it comes to your baby.

A personal message from Cara:
"I created SnoozeShade for my own daughter after she was hospitalised with a febrile convulsion. I was terrified of her overheating. As I developed the idea, I researched baby product safety—and I was shocked.

Most accessories only need to meet safety standards suitable for three-year-olds, based on the assumption that they’re handled by parents. That wasn’t good enough for me.

I wanted SnoozeShade to be safe enough for a newborn to come into direct contact with. So I chose the strictest standards I could find—those designed for toys intended for babies from birth."

What makes SnoozeShade safer?

We don’t cut corners to save money or make things look trendier. Every element is chosen with safety first—because your baby’s wellbeing comes above everything else.

Here’s how we go the extra mile:
– Short straps to minimise strangulation risk
– Heavy-duty zips that won’t break or become choking hazards
– The only certified baby-safe poppers used in this category
– All fabrics and components tested for toxins including lead, phthalates, azo dyes, cadmium, and formaldehyde
– EziBreez™ mesh: highly air-permeable and exceeds airflow safety benchmarks
– Flame-resistant material that self-extinguishes
– Colourfast and stable through repeated washing

Going beyond the basics

In 2021, we voluntarily commissioned testing from a respected US lab to assess:
– CO₂ rebreathing risk (linked to SIDS)
– Direct suffocation risk (if baby’s face was fully covered)

SnoozeShade products achieved the lowest possible risk level in both.

We’re also proud to be the only range of sun and sleep shades in the world approved by INPAA (the Infant & Nursery Products Alliance of Australia), an organisation known for rigorous safety standards.

You’re trusting us - and we take that seriously

We know it’s a big deal to put something over your baby’s pram or travel cot. That’s why we don’t just meet minimum standards—we exceed them. Because we’re parents too.

Full list of safety standards SnoozeShade products meet or exceed

UK & EU Standards:
– BS EN 71-1:2014+A1:2018 – Toy Safety: Mechanical and physical properties
– BS EN 71-2:2011+A1:2014 – Toy Safety: Flammability
– EN 71-3:2013+A3:2018 – Migration of certain elements
– CEN/TR 13387 – Safety guidelines for child use and care articles
– BS EN 13758-1:2002+A1:2007 – UV protection in textiles
– BS EN ISO 9237:1995 – Air permeability of textile fabrics
– BS EN ISO 105-X12:2002 – Colour fastness to rubbing
– BS EN ISO 6330:2012, 5077:2008, 3759:2011 – Washing dimensional stability
– BS EN ISO 14184-1:2011 – Formaldehyde testing – not detected
– REACH 1907/2006 Annex XVII – Cadmium, lead, azo dyes – not detected

US CPSIA / CPSC Standards:
– 16 CFR 1500.48 – Sharp points
– 16 CFR 1500.49 – Sharp metal
– 16 CFR 1501 – Choking hazards for under 3s
– 16 CFR 1500.44 – Flammability (did not ignite)
– 16 CFR 1303 – Lead in paint
– 16 CFR 1307 – Phthalates content
– CPSIA Section 101 – Total lead content
– CPSIA Section 101(f)(1) – Lead in paint
– CPSIA Section 101(a)(2) – Lead in accessible materials

We also get asked about CE marking—CE only applies to certain categories (e.g. toys). Since SnoozeShade is not a toy, CE marking isn’t legally applicable. 

If you have any further questions (and there is no such thing as a silly question), then please click HERE to get in touch. 

We are here to help

Further Reading:

Why Is SnoozeShade a Dark Colour?
Which SnoozeShade to Choose for My Pram?
A SnoozeShade is for Life, Not Just For Summer